Warren Buffet said "Price is what you pay for something, Value is what you get." Another way to look at this is...You get what you pay for.
I've had several instances during my career where potential clients have requested quotes for various locations. It's my practice when someone approaches me for a quote to have a conversation with them to find out what they're truly looking for and how I can customize their trip to make it perfect for THEM....not a cookie-cutter, pre-fab package that may not be a perfect fit. Some of the questions I ask during these conversations are:
1) WHEN do you want to travel? - Prices vary by season for all aspects of travel. The time frame between booking and departure will also determine how much time we have to watch airfare. Simply put, the sooner you travel after you book, the more expensive it will be.
2) WHERE do you want to travel? - Destinations vary in price. For example, Jamaica is going to be, generally speaking, less expensive than St. Lucia. Mexico, generally speaking, will be less expensive than Jamaica. Price becomes irrelevant here if there is a destination you DON'T want to visit.
3) WHY do you want to travel? - Family vacation, anniversary, honeymoon, family reunion, bucket-list trip? The reason for your trip and the people you'll be with help determine what activities may be appropriate.
4) HOW are you going to arrive at your destination? Road trips can be less expensive than airfare, obviously, but we'll also discuss if you'll be driving your own car or needing arrangements for a rental. If flying to your destination, how will you get to your resort? Do you need a car for any traveling you'll be doing while on your trip?
5) WHAT is your budget range? Providing a budget range gives me the opportunity to give you the most bang for your buck while not presenting something that is too far above (or below) what you want to spend. Phrases like "Not too expensive" and "Average cost" vary from client to client and can mean very different things to different people.
When considering how you're going to spend your vacation time, keep in mind you want a trip full of good memories...not memories of sleeping in an airport or having to pay for transportation to and from your resort because it wasn't included in the "package" you found on an online site with a price that seemed entirely too good to be true.